The Label Made Me Buy It

Résumé du livre

Filled with more than 300 beautiful and often whimsical labels that once decorated products from cigar boxes to soup cans, The Label Made Me Buy It takes readers through the visual journey from the formative days of advertising in the early 19th century up to the 1960s. Drawing on their collection of more than 10,000 labels and on their own exhaustive research, the Kovels reveal the difficult-to-learn histories of companies, printers, and their designs. The book is divided into chapters based on the labels' images, including "Famous Men and Women", "Dogs and Cats", "Sports", and "Patriotic Symbols". The Kovels also tell their readers how to identify and date labels, and they provide a list of lithographers that make labels for U.S. companies. As a final bonus, The Label Made Me Buy It includes a listing of patents, dates, and other legal wording required on American labels.