Inside the Fashion Business

Résumé du livre

This long-time best seller is the most comprehensive fashion industry textbook available today. * NEW - Provides a new introductory chapter focusing on major trends transforming every segment of the industry, from manufacturing to retailing. * NEW - Introduces a new chapter on the consumer, covering consumers impact on the fashion industry, changing consumer demographics and new approaches to serve todays consumer. * NEW - Examines how technology has transformed every facet of the industry, from product development to delivery. * NEW - Emphasizes globalization of the industry for manufacturers and marketers. * NEW - Provides completely revised resource listings, including national and international trade associations, publications and literary sources. * NEW - Increased efforts to include gender, ethnic, and global diversity in discussion, examples, and figures. * NEW - Integrates new examples throughout the text. * Examines the various segments of the fashion industry within the unifying context of the total fashion pipeline, revealing both the individual functions and interrelationships between segments. * Emphasizes the industry from a bottom-line business perspective, highlight