Assortment Optimization Under the Multivariate MNL Model

Résumé du livre

We study an assortment optimization problem under a multi-purchase choice model in which customers choose a bundle of up to one product from each of two product categories. Different bundles have different utilities and the bundle price is the summation of the prices of products in it. For the uncapacitated setting where any set of products can be offered, we prove that this problem is strongly NP-hard. We show that an adjusted-revenue-ordered assortment provides a 1/2-approximation. Furthermore, we develop an approximation framework based on a linear programming relaxation of the problem and obtain a 0.74-approximation algorithm. This approximation ratio almost matches the integrality gap of the linear program, which is proven to be at most 0.75. For the capacitated setting, we prove that there does not exist a constant-factor approximation algorithm assuming the Exponential Time Hypothesis. The same hardness result holds for settings with general bundle prices or more than two categories. Finally, we conduct numerical experiments on randomly generated problem instances. The average approximation ratios of our algorithms are over 99%.