Creating an Effective Mission Statement

Résumé du livre

"The mission statement of a fashion brand company is a brief description of the company's fundamental purpose for its customers and societý€"it answers the questions "who are we as a company?" and "what do we offer our customers and society?" It is used as the starting point for both internal decision-making and external communications. This case study addresses the role of mission statements for fashion brand companies. Students are asked to create a mission statement for a small athletic wear company and to evaluate how the company's business practices align with the mission statement."--Bloomsbury Publishing.