Ice-Fili (Ais-Fili)
Auteur : Michael G. Rukstad
Date de publication : 2003
Éditeur : Harvard Business School Pub.
Nombre de pages : 28
Résumé du livre
Case study covers Ice-Fili, the largest ice cream producer in Russia in 2002, which is facing strong competition from Nestle despite its success over other multinational competitors. Designed as an overview of all aspects of the strategy process: industry analysis, positioning, dynamics and sustainability, and scope issues of corporate strategy, including vertical integration, horizontal diversification, and location issues. Contains detailed exhibits, allowing deeper analyses.