Electronic Commerce 2010
Auteur : Efraim Turban, Jae K. Lee, David King, Ting Peng Liang, Deborrah Turban
Date de publication : 2010
Éditeur : Prentice Hall
Nombre de pages : 737
Résumé du livre
For undergraduate and graduate electronic commerce courses.
Explore the many aspects of electronic commerce through a managerial perspective.
Electronic Commerce provides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its major opportunities, limitations, issues, and risks-all from a managerial perspective that helps make EC relevant to majors and non-majors alike.
The new edition reflects the latest topics that have emerged in the EC field, including social computing and "Green IT".