Changing Channels

Résumé du livre

Learn how to successfully navigate changing sales channels. The author is a sales pro battle-tested by high-tech marketing wars. He shares the lessons learned from a market where product generations last months instead of years.

Changing Channels has the kind of insights you can only get from those who have experienced and survived in the toughest marketplace there is. Put these insights to work for you.

Co-authored with Jordan Gruber, writer, attorney, and President of Enlightenment.com.