UNDERSTANDING CORPORATE STRATEGY IN THE BANKING SECTOR: INSIGHTS FROM VISION-MISSION ANALYSIS AND ORGANIZATIONAL EVALUATION

Résumé du livre

This book discusses an understanding of corporate strategy in the banking sector, offering insights derived from vision–mission analysis and organizational evaluation. The analyses presented in this book cover several Indonesian banking institutions, including PT Bank CIMB Niaga Tbk, PT Bank Permata Tbk, PT Bank Pan Indonesia Tbk (Panin), PT Bank Tabungan Negara (Persero) Tbk, PT Bank Rakyat Indonesia (Persero) Tbk, PT Bank Mandiri (Persero) Tbk, PT Bank Central Asia Tbk, PT Bank Danamon Indonesia Tbk, PT Bank Negara Indonesia (Persero) Tbk, PT Bank OCBC NISP Tbk, PT Bank Maybank Indonesia Tbk, and PT Bank Sinarmas Tbk. This book was prepared as part of an academic assignment for the Corporate Strategy course at Parahyangan Catholic University (UNPAR) during the Odd Semester of the 2025–2026 academic year. The chapters were developed by student groups as a learning exercise to apply corporate and competitive strategy frameworks to real-world organizations in the banking industry.