How to Run a Thriving Business

How to Run a Thriving Business

Auteur : Ralph E. Warner

Date de publication : 2004

Éditeur : Nolo

Nombre de pages : 350

Résumé du livre

How do you run a business that not only brings in the money, but provides satisfaction and personal growth as well?

Nobody can answer that question better than Ralph Warner, who co-founded Nolo in 1971 .

With How to Run a Thriving Business you'll discover the business philosophy and nuts-and-bolts advice that have let Warner thrive during three decades at the helm of a small business that began in the corner of a bedroom and now employs 100 people.

How to Run a Thriving Business breaks it all down with 17 ideas, including:

  • don't work long hours
  • choose a business you care about
  • embrace your best competitors
  • get and keep a competitive edge
  • innovate now and forever
  • market your business creatively
  • target your customers
  • react quickly to bad news

    How to Run a Thriving Business is the perfect read for anyone who's interested in starting a new venture, and for those who could use an infusion of practical advice to get back on track with an existing business.

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