Corporate Strategy and the Search for Ethics
Auteur : R. Edward Freeman, Daniel R. Gilbert
Date de publication : 1988
Éditeur : Prentice Hall
Nombre de pages : 222
Résumé du livre
Managers and theorists are focusing on values in today's business world. The point of view advanced in this book is simple yet groundbreaking: the search for excellence and the search for ethics amount to the same thing, and both have to be integrated into corporate strategy.