Marketing Management
Auteur : Philip Kotler, Kevin Lane Keller
Date de publication : 2012
Éditeur : Prentice Hall
Nombre de pages : 657
Résumé du livre
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.
Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice.
Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab-Pearson's online tutorial and assessment platform.