Comparing Compensation

Résumé du livre

Andrew Wynn and Danny Ryan of LECG explores the benefits of damages versus account of profits Intellectual property assets provide protection from the impact of competition. Depending on the type of asset it can provide either the ability to differentiate the company's products from its competitors, cost savings that are not available to competitors, or both. When companies invest in IP assets they are seeking to benefit from these advantages. Ultimately they are seeking an incremental improvement in profitability. The project appraisal methods that companies use to assess their investments reflect this by being incremental. For example, net present value calculations involve the future incremental cash flows of a project (for example, an investment in new technology) rather than accounting measures of profits.