Make Your Business Grow

Résumé du livre

Make Your Business Grow shows how strategic thinking, rather than being a straitjacket, can provide a framework enabling businesses to exploit opportunities and enable their business to grow. Using international examples and case studies, taken from both large and small businesses, this book shows that by taking a strategic view, you are no longer merely 'in business' but pro-actively achieving competitive advantage and success. This book will enable you to understand the importance of thinking strategically in order to plan for your business's future development; appreciate that strategy is a framework which can help your business react flexibly as opportunities arise; be equipped to think about the environment in which you operate; and understand how to set strategic objectives and how to derive operational objectives, performance measures and targets.