Product/market Strategies of Small and Medium-sized Enterprises
Auteur : Ingolf Bamberger
Date de publication : 1994
Éditeur : Avebury
Nombre de pages : 417
Résumé du livre
Covers the product/market behaviour of small and medium-sized enterprises (SMEs), discussing its theoretical bases and relevant empirical data. The material has been written in the context of the STRATOS international research project - a study of 1100 SMEs in six European countries.