Easysaver Certificates Retail Marketing Campaign

Résumé du livre

The EasySaver Certificates campaign was a total advertising campaign designed to capitalize on the new 48-month variable rate certificate offered by the bank. The campaign utilized newspaper and radio along with in-branch promotional material (included). Additionally, there was employee communication. Overall, the objectives of the EasySaver campaign were met and exceeded with 78% of the CD's purchased being the 4 year CD.