Business and Its Environment
Auteur : Keith Davis, Robert L. Blomstrom
Date de publication : 1966
Éditeur : McGraw-Hill
Nombre de pages : 403
Résumé du livre
Textbook on environmental factors in private enterprise business organization in the USA - covers business in its historical setting, the foundations of modern business, management, human relations, public interest, industrial research, innovation, decision making, marketing, labour relations, community relations, etc. Bibliography, references and case studies.