Cases in E-commerce
Auteur : Jeffrey F. Rayport, Bernard J. Jaworski
Date de publication : 2001
Éditeur : McGraw-Hill/Irwin marketspaceU
Nombre de pages : 631
Résumé du livre
37 Harvard-style cases featuring top companies competing in the New Economy. Cases are organized to facilitate discussion of the decision-making process for formulating New Economy enterprise strategy. The presentation mirrors the organization of the eCommerce textbook written by the authors.