Jeffrey Gitomer's Little Red Book of Sales Answers

Résumé du livre

Sales expert Jeffrey Gitomer isn't reinventing the sales wheel; he's just showing you how it turns. Whether you've been in sales for five weeks or five years, you know what questions you want answered: "How do I make a cold call?" "When do I ask for the sale?" "How do I get referrals?" Gitomer answers these questions and more, succinctly and thoroughly, with a mix of common sense and hard-won experience. He doesn't provide shortcuts or a magic sales formula. Rather, he advocates hard work and preparation. His no-nonsense, conversational text is easy to understand and usually right on target. Although the book is sprinkled liberally with self-promotion (after all, he is a salesman), getAbstract believes that it's still a must-read for salespeople. Thumb through it often and keep it on your desk.