What Do Happiness Data Mean?

Résumé du livre

What utility notion--e.g., flow/lifetime, self/family-centered--do self-reported well-being (SWB) questions measure? Existing applications make different assumptions regarding the (i) life domains, (ii) time horizons, and (iii) other-regarding preferences captured by SWB data. To obtain relevant evidence, we ask survey respondents what they had in mind regarding (i)-(iii) when answering commonly used--life satisfaction, happiness, ladder--and new SWB questions. We find that respondents' self-reports differ from researchers' assumptions, and differ across SWB questions and sociodemographic groups. At the same time, simple SWB-question wording tweaks are effective in moving self-reports towards desired interpretations. We outline actionable suggestions for SWB researchers.