The Complete Handbook for the Entrepreneur

Résumé du livre

In this practical, comprehensive desk reference on starting and operating a successful business, the authors examine a wide range of topics that most entrepreneurs will need to address. Beginning with a procedure to get started, the handbook shows how to protect yourself from hidden liabilities when you purchase a business, how to evaluate a franchise, how to comply with government requirements, and how to write a business plan. The authors also include strategies for using advertising, direct-mail, publicity and trade-shows to promote your product or service, and advice on choosing an accounting system, raising capital, and hiring employees. ISBN 0-13-155995-8 (pbk.): $29.95 (For use only in the library).