Service America in the New Economy
Auteur : Karl Albrecht, Ron Zemke
Date de publication : 2002
Éditeur : McGraw-Hill
Nombre de pages : 303
Résumé du livre
In this world of technological commerce customer loyalty is waning. This guide, using innovative techniques and methodologies combined with real-life examples, provides insight into strategies to confront the either do it bigger or do it better imperative and the truth of what service means.