The Marketing Plan Handbook

Résumé du livre

Deliver Big-Picture Marketing Plans for Pennies on the Dollar
Sometimes you don't need a big budget to succeed in marketing; you only need creativity based on a solid, strategic plan. Successful marketing expert and copywriter Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks to reveal the critical steps you need to cross over from business owner to marketplace competitor.

Dishing bite-sized lessons, supported by in-chapter exercises and end-of-chapter actions, Bly coaches you in creating an effective marketing plan that produces the results of an expensive marketing consultant without the hefty cost.

Learn how to:

• Develop a clear business vision
• Position your business and services strategically
• Research your market and target your ideal client
• Integrate online and offline marketing
• Put measurements in place to assess marketing tactics
• Create an effective implementation schedule
• Review and troubleshoot for future success and growth