Accès Et Possession : Deux Modalités D'expérience de Consommation

Résumé du livre

This research proposes a theoretical framework which compares and combines the two alternative modes of entrance into the consumption experience: the case of visits and collection of contemporary artworks; as well as the two kinds of consumers- visitors and collectors. The framework is based on the philosophical debates about “having and being” as two modes of existence, and the analyses of consumer desire and consumer value vis-à-vis the two modes. The empirical findings, through two qualitative studies (depth interviews, personal journals; content analysis and intra-inter textual analyses) and two quantitative studies (questionnaires, factor analysis, structural equation modelling) with the sample of visitors of exhibitions and collectors of contemporary artworks, show that the population has different desires and values vis-à-vis the “access- visits” and the “possession-collection”: people desire otherness, aesthetics, surprise and calm by visits, and perceive value of otherness, stimulation and philanthropy after the visits; they desire keeping family links and the control over the relative subjects by possession, and perceive value of contentment after the possession. Curiously, collectors don't show a stronger possessive desire than visitors- they have, however, stronger philanthropic desire regarding the collection. Visitors, for their part, only show stronger desire for intellectuality than collectors.