Sustainable Entrepreneurship and Social Innovation

Résumé du livre

This book offers the opportunity to analyze businesses whose products and strategies are designed to offer innovative solutions to some of the twenty-first century's most difficult societal challenges. This book present innovation and entrepreneurship as a purposeful and systematic discipline that explains and analyzes the challenges and opportunities of new entrepreneurial economy. It explores that the entrepreneur should consider the main sources of entrepreneurial opportunities and scrutinize the strategies and the local conditions that enable firms to create value. This book is useful for students, teachers and researchers of management, commerce, economics and business administration.