Communication Research Methods
Auteur : Gerianne Merrigan, Merrigan, Carole Huston
Date de publication : 2003-08
Éditeur : Wadsworth
Nombre de pages : 416
Résumé du livre
Merrigan and Huston's COMMUNICATION RESEARCH METHODS is a timely introduction to the communication research methods course. This engaging, student-friendly text presents a unique and fully developed teaching model of research as argument that connects researchers' claims, data, and warrants, or background reasoning. The text incorporates a tremendous range of examples from published communication studies that provide students with current, relevant, and practical illustrations of key concepts.