Marketing Madness

Résumé du livre

This book is a detailed report on the commercializing of just about everything. In area after area that was generally off limits to commercialism, the mercantile juggernaut has moved in or swarmed over - into our schools and colleges, our public media, our amateur sports, our holidays and rituals, our arts, our children, our privacy and private sensibilities, our religious institutions, our environment, our language, and our politics. Our historically treasured cultural values are either viewed as marketing impediments - such as democratic tools for civic assertiveness - or are commendeered, coopted, or outright commodified in the service of corporate profits. - from the forward.