The Future Unwrapped
Auteur : Howard, Melanie Howard, James Woudhuysen
Date de publication : 2010-05-07
Éditeur : John Wiley & Sons, Limited
Nombre de pages : 256
Résumé du livre
The Future Unwrapped provides a lively polemic on the importance of forecasting to the future. The expert authors demonstrate how and why properly constructed analysis of the future operating environment is an essential first step to improving competitiveness and performance in an ever-globalising world.