Marketing

Résumé du livre

Marketing in the 21st Century is not just a catchphrase. It signifies the authors’ focus on both the traditional and emerging marketing concepts that are essential for the future success of any organization or person, presented in a technologically advanced pedagogical format. A proven, perennial performer, Evans and Berman cover emerging topics in detail, but also does so in an interactive, dynamic manner. The twelfth edition is loaded with links to web sites and YouTube videos carefully vetted by the authors. There are more than 2,000 hotlinks to actual Web sites distributed throughout, links to more than 100 YouTube videos, a list of “Web Sites You Can Use” in each chapter, and more.