How to Make Hot Cold Calls
Auteur : Steven J. Schwartz
Date de publication : 1997
Éditeur : Stoddart Publishing Company
Nombre de pages : 145
Résumé du livre
Cold Calls. Do any other words strike such fear? Sales calls, calls seeking employment, real estate and investment "prospecting", telephone polling -- all require skill, courage, stamina, and personality. This book includes innovative techniques, including the Telephone Commercial theory, Strategic Scripting, Call Metronome, and the popular Call Caffeine motivation program.