Cases in Strategic Marketing
Auteur : Linda E. Swayne, Peter M. Ginter
Date de publication : 1989
Éditeur : Prentice-Hall International
Nombre de pages : 728
Résumé du livre
The 42 cases in this book are taken from a variety of organizations - national, regional, small businesses, and international, and deal with products in different stages of the product life cycle. They cover topical issues faced by marketers.