Air Wars: Television Advertising In Election Campaigns, 1952-2004, 4th Edition
Auteur : Darrell M West
Date de publication : 2005-03-15
Éditeur : CQ Press
Nombre de pages : 177
Résumé du livre
A comprehensive analysis of television campaign advertising since the beginning of television. The latest edition covers the polarizing 2004 elections and the backdrop to them, including the Sept. 11, 2001 terror attacks and the wars in Iraq and Afghanistan. With data from the 2004 campaign presented throughout the text, coverage also includes mate