Global Innovation Science Handbook, Chapter 18 - Market Research in the Process of New Product Development
Auteur : Fiona Schweitzer
Date de publication : 2014-01-31
Éditeur : McGraw Hill Professional
Nombre de pages : 22
Résumé du livre
A chapter from the Global Innovation Science Handbook, a comprehensive guide to the science, art, tools, and deployment of innovation, brought together by two Editors of the prestigious International Journal of Innovation Science, with ground-breaking contributions from global innovation leaders in every type of industry.