Who's Afraid Of Big Blue? How Companies Are Challenging Ibm--and Winning
Auteur : Regis Mckenna
Date de publication : 1989
Éditeur : Basic Books
Nombre de pages : 218
Résumé du livre
The marketing guru of Silicon Valley provides practical strategies for beating IBM at its own game. McKenna shows how companies like Apple Computer, Digital, Compaq, Advanced Micro Systems, and Cray developed successful strategies for capturing a significant share of IBM's market. He offers specific advice to others who want to challenge the monolithic giant.