Essentials of Effective Public Relations for Sub-Saharan Africa
Auteur : Scott M. Cutlip
Date de publication : 2002
Éditeur : Pearson Education South Africa
Nombre de pages : 341
Résumé du livre
Apart from explaining public relations as a practical and academinc discipline, this book introduces sub-Saharan students to the most advanced public relations practices and policies in the world. Students will be exposed to the current best practice and theory in the world.