Corporate Innovation and Entrepreneurship

Corporate Innovation and Entrepreneurship

Auteur : Donald F. Kuratko, Kuratko/Morris/Covin

Date de publication : 2011

Éditeur : South-Western Cengage Learning

Nombre de pages : 483

Résumé du livre

This innovative book will be a useful and trusted reference throughout your career, no matter which company or industry you work within. CORPORATE INNOVATION & ENTREPRENEURSHIP, 3E, International Edition is a one-of-a-kind book for the emerging business arena of entrepreneurship and innovation. Built on years of research and experience, the book employs a clear and informative how-to approach and features sections and chapters organized according to a summary model of the corporate entrepreneurship process. This groundbreaking book fulfills a real business need, because many executives conside.

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