Polling and Presidential Election Coverage
Auteur : Paul J. Lavrakas, Jack K. Holley
Date de publication : 1990-12-01
Éditeur : SAGE Publications
Nombre de pages : 248
Résumé du livre
This volume explores the history and use of polls in the USA and makes suggestions for ways the media should handle polling in the future. Contributors include experts in the field who are all actively involved in the collection and analysis of polls for national media.