Instructor's Guide Case Studies in Merchandising Apparel and Soft Goods
Auteur : Michele M. Granger
Date de publication : 1996
Éditeur : Fairchild Publications
Nombre de pages : 64
Résumé du livre
This book asks readers to act business consultants in a variety of hypothetical work settings, from apparel and soft goods manufacturing to retail sales. Presenting real-life business situations, the cases encourage readers to offer original ideas for problem-solving and troubleshooting. Brief narratives introduce case studies in each chapter. An interdisciplinary approach examines the clothing, textiles, and soft goods industries.