Professional Selling
Auteur : Lawrence B. Chonko, Ben M. Enis
Date de publication : 1993
Éditeur : Allyn and Bacon
Nombre de pages : 427
Résumé du livre
Focuses on the development of communications skills, presenting the basics of how to design informative, persuasive and ethical verbal communications in a sales context. A range of topics that are applicable to the selling and communication process are covered.