Mapping & Anticipating the Competitive Landscape
Auteur : Alessandro Comai, Joaquín Tena Millán
Date de publication : 2006
Éditeur : EMECOM Ediciones
Nombre de pages : 145
Résumé du livre
Environmental analysis: a vanished practice? Competitive intelligence and the decision-making process; Actors and factors; Cause-effect relationships; Strategic business analysis; Tapping information sources; Competitive early warning.