Printing 1770-1970

Résumé du livre

"The rapid growth and development of printing from the end of the eighteenth century resulted from the same factors that caused changes in British society at large -- expansion of trade, improved communications, and pressure for the prorogation of ideas. Both from the design and technical standpoints, however, the changes are reflected most in periodical and jobbing work and in ephemeral printing generally; and it is these areas, rather than traditional book production, that Michael Twyman discusses and illustrates as he traces the development of printing in England over the last two hundred years. What emerges especially from his study is the changes in approach to design, for example in advertising and display, that led ultimately to the new profession of graphic design in the present century."--Jacket.