The National Business Events Study
Auteur : Margaret Deery, Leo Jago, Liz Fredline, Larry Dwyer
Date de publication : 2005
Éditeur : Common Ground
Nombre de pages : 147
Résumé du livre
The National Business Events Study (NBES) is a comprehensive evaluation that examines the size and scope of the Business Events sector in Australia. Each component of the study was underpinned by information obtained from business event venues regarding the number of events and participants they hosted over a full year. The data provides the most comprehensive overview of the business events sector since the 1999 Bureau of Tourism Research report, Meetings Make their Mark. This publication is also available for free download at www.crctourism.com.au