The Privacy Payoff
Auteur : Ann Cavoukian, Tyler J. Hamilton
Date de publication : 2002
Éditeur : McGraw-Hill Ryerson
Nombre de pages : 332
Résumé du livre
Businesses eagerly collect information about their customers through knowledge-based technology, hoping to better serve their customers and increase profits. But most firms overlook one key point -- customers don't like it.
Going beyond quick fixes, The Privacy Payoff offers companies concrete steps to avoid the risks of the privacy minefield and reap the advantages of a privacy-sensitive corporation. Written in engaging yet approachable language, it discusses topics such as global regulations and trends, drafting and implementing a privacy policy, and more.