Principles Of Marketing

Résumé du livre

1. Understanding Marketing2. Marketing Management 3. Marketing Environment 4. Marketing Functions5. Marketing Information and Research6. Product Planning 7. Product-Related Strategies 8. Consumer Demand and Market Segmentation 9. Buyer Behaviour 10. Customer Demand and Sales, Forecasting. 11. Industrial Marketing 12. Pricing Strategies13. Channels of Distribution 14. Channels of Distribution15. Promotion16. Personal Selling and Sales Management17. Advertising.