Online Marketing Simulations

Résumé du livre

The Online Marketing Simulation is a methodology used by CEOs, CMOs, Web Analytics Experts, and Online Marketers to understand how customers evolve and change over time, allowing business leaders to optimize the long-term profitability of a business.By analyzing purchase activity, Mr. Hillstrom demonstrates how customers with specific habits (i.e. customer clicks through a paid search ad or buys from an e-mail marketing message) and merchandise preferences evolve over time.The methodology in this book allows the Business Leader to predict future sales, and based on a five year forecast, make changes to the business today that result in a positive future outcome.