Internet Marketing

Résumé du livre

For courses in Marketing and Internet Marketing.

This comprehensive text makes the world of Internet marketing understandable and accessible, and explores its relationship to traditional marketing building on learners' previous marketing knowledge of positioning, audience, target markets, and direct response marketing. Clear language, logical organization, and pertinent, practical examples give readers the Internet marketing "how-to" and allows them to relate this material to their own goals, products, and services.