Altering the Consumption Experience

Auteur : Anand Desai, Daniel E. Innis, Ellen Marie Whitener, Greg Martin Allenby, Jeffrey Duane Ford, Joel Urbany, Norris F. Krueger, Pai-Cheng Chu, Paul W. Miniard, Peter R. Dickson, Sven B. Lundstedt, Hanumantha Rao Unnava, Howard Jay Klein, Joyce J. Elam, Kingsley E. Haynes, Laurie W. Ford, Robert C. Blattberg, Sunil Bhatla, Deepak Sirdeshmukh, James Edward Storbeck, Rosemary Kalapurakal, Thanmie J. H. Freeze

Date de publication : 1987

Éditeur : College of Business, Ohio State University

Nombre de pages : 18