25 Management Lessons from the Customer's Side of the Counter

Résumé du livre

"One of the best business books of the year!"--Library Journal. In a decade where customer satisfaction can mean the success or demise of an organization, customers still encounter barriers to information, inflexible corporate policies, and unenthusiastic employees who leave consumers with everlasting impressions--negative ones. Author James H. Donnelly, Jr. offers proven guidelines management must implement to keep the customers satisfied.