Valuing New Zealand's Clean Green Image
Auteur : Stephen Thornton
Date de publication : 2001
Éditeur : Ministry for the Environment
Nombre de pages : Non disponible
Résumé du livre
The aim of this study is to quantify the extent to which particular New Zealand exports benefit from positive perceptions about our environment. The project focuses on three export sectors, dairy, inbound tourism, and organic produce. It assesses the potential consumer reaction to an illustrative decline in New Zealand's cleanness and greenness.