Tourismuslehre - Ein Grundriss
An Introduction to Management Studies
Dienstleistungs-Management
Marketing Concept - The St. Gallen Management Approach
Das Ende des Tourismus?
Customer-Value
Managing Change in Tourism
Einführung in die Managementlehre
The St. Gallen Model for Destination Management
Das Marketingkonzept im St. Galler Management-Modell
Customer Value
Business Transformation in the Alpine Ski Industry
ǂThe ǂresponse of Tourism Businesses Vis-à-vis the Economic Ramifications of SARS-CoV-2
Reengineering destination marketing organisations - the case of Switzerland
Tourism and Culture
Innovation in Tourism--creating Customer Value
Future-oriented Tourism Policy
(Immediate) Future of Tourism in the Wake of Relaxing SARS-CoV-2 Shutdowns
Repositioning the ski industry - assessment of the competitivness of ski destinations in a global competitive environment and an evaluating of competitive strategies based on case studies of Austria, Canada and Switzerland