Measuring Perceived Environmental Uncertainty
A Conceptual Framework of MkIS Design
An Empirical Investigation of the Factors Affecting the Scope of Information Needed in a MkIS
Characteristics of Marketing Organisation in the New Zealand Financial Services Sector
Characteristics of the Marketing Function in New Zealand Financial Services Organisations
An empirical investigation of the factors affecting the scope of information needs in a MkIS.
Creating Competetive [i.e. Competitive] Advantage Using the Internet in Primary Sector Industries